← Playground Translation

Sesame Street, in Amharic

Translating Sesame Street friends into Amharic so Ethiopian children meet them in their own language.

Sesame Street

Roles & responsibilities

Translation: English to Amharic

Audience

Ethiopian children

Broadcast

The challenge

Children’s dialogue is deceptively hard to translate. Jokes, rhyme and rhythm carry the teaching, so a literal translation loses the lesson along with the laugh.